Marketing for Law Firms

What We Do

 

Law firms have unique marketing needs and unpredictable sales cycles. The most successful law firms are those that stay top-of-mind so that when prospective clients do need legal services, they know who to contact. 

Prospective clients, referral sources, prospective employees, and even opposing counsel are going to search for your firm online. We build up solid digital presences for our law firm clients, including websites, search engine rankings, and local SEO, so that the results of these searches reflect well upon your firm and create client confidence. 

We also develop attorneys as subject matter experts in their field, creating opportunities for press, invited speaking, and guest authorship. 

Our Law practice is led by a former attorney, so our approach takes into account the applicable local, state, and national ethics rules. We don’t recommend strategies and tactics that would cause you to be in violation of the rules or undermine confidence in your firm.

The most common marketing and business growth needs by firm size:

Marketing strategy

  • Marketing strategy
  • Content strategy
  • Marketing analytics
  • Digital advertising & paid search* (as appropriate)

Tactics

  • Search engine optimization
  • Content creation
  • Research
  • Website development
  • Website maintenance
  • CRM implementation
  • Publicity
  • E-newsletters
  • Working with internal marketing teams

Marketing strategy

  • Marketing strategy
  • Content strategy
  • Marketing analytics
  • Digital advertising & paid search* (as appropriate)

Tactics

  • Search engine optimization
  • Content creation
  • Research
  • Website development
  • Website maintenance
  • CRM implementation
  • Publicity
  • Working with internal marketing teams

Marketing strategy

  • Marketing strategy
  • Content strategy
  • Marketing analytics
  • Digital advertising & paid search* (as appropriate)

Tactics

  • Search engine optimization
  • Content creation
  • Research
  • Working with internal marketing teams

Key Benefits


Increase awareness of your firm and practice areas

Make it easy for prospective clients to qualify your firm

Track your marketing efforts and ensure compliance with rules

Outsource content development to increase firm billings

Support recruitment efforts

Firm Sizes We Work With

Small Firms

Mid-Sized Firms /
Large Firm Practice Areas

Large & Multi-Office Firms

Results

Results for each client are different because each client’s needs are different. Some of the results our law firm clients have experienced include:

 

  • Increased visibility, nationally and locally
  • Significant increase in organic publicity
  • Invited speaker opportunities
  • Invited guest author opportunities 

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Marketing Watt

Our Marketing Watt platform is specifically designed to measure and improve marketing efforts for professional firms with longer sales cycles. It tracks what’s relevant for your specific business goals and includes monthly tailored recommendations for how to get more out of your marketing.

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