Marketing for Health Firms

What We Do

 

In an ever-changing health and wellness landscape, we create profitable connections between the health industry and the businesses and patients they want to reach. 

We begin by clarifying who you want to reach—and why. Using research about your target markets and your competitors, we create your unique selling proposition. We develop customized sales funnels and strategies for filling those funnels with the right leads. With robust data and analytics tools, we create messaging that resonates with the right people at the right time. 

Every client’s needs are different, but these are the services we most frequently provide:

Marketing strategy

  • Marketing strategy
  • Sales strategy
  • Social media strategy
  • Content strategy
  • Lead generation
  • Sales funnel Development
  • Marketing analytics
  • Digital advertising & paid search

Tactics

  • Drip campaigns
  • Search engine optimization
  • Content creation 
  • Research
  • Website development
  • Website maintenanceCRM implementation
  • Social media management
  • Publicity
  • E-newsletters
  • Working with internal marketing teams

Key Benefits


Grow awareness of your brand and services

Fill your sales pipeline

Expand into new markets

Reduce overall marketing costs by streamlining your marketing efforts

Meaningfully measure your marketing results

Adapt to market changes

Firms Sizes We Work With

Healthcare delivery
Health systems 

Healthcare technology
Wellness companies
Health and wellness providers

Food and nutrition
Movement and exercise

Results

Results for each client are different because each client’s needs are different. Here are some of the results our health clients have experienced:

 

  • Exponential growth in sales leads and overall visibility
  • Avoidance of unnecessary marketing and ad spends, including savings of over $250,000 per year (for one client)
  • Ability to track marketing effectiveness
  • More and better press coverage
  • Ability to pivot offerings without major impact to marketing and sales budgets

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Marketing Watt

Our Marketing Watt platform is specifically designed to measure and improve marketing efforts for professional firms with longer sales cycles. It tracks what’s relevant for your specific business goals and includes monthly tailored recommendations for how to get more out of your marketing.

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