Marketing for Creative Services Firms

What We Do

 

Creativity is personal. When it’s an integral part of what you’re selling, the idea of marketing can feel out of sync with your creative work. 

That’s why our marketing services for creative professionals are specifically tailored to reaching the right audiences in an authentic way. We cultivate relationships that also help to educate prospective clients, buyers, funders, gallerists, and consumers about not only your work but your process, experience, and training. And we do it all in a way that respects your work and your brand.

We start by capturing the attention of your target audiences. Our proven methodologies increase your exposure and out you in front of the people who need to know about your work.

Digital tools have made it even easier to dismiss the value of creative services, because “anyone can do it.” We know that’s not true, and we make sure your audiences know the difference in working with professionals. 

We determine your specific marketing and business goals, and then we use a combination of strategy and tactics to achieve those goals.

Strategy includes:

  • Marketing strategy
  • Sales strategy
  • Social media strategy
  • Content strategy
  • Lead generation
  • Sales funnel development
  • Marketing analytics
  • Digital advertising & paid search

Tactics include:

  • Drip campaigns
  • Search engine optimization
  • Content creation 
  • Research
  • Website development
  • Website maintenance
  • CRM implementation
  • Social media management
  • Publicity
  • E-newsletters

Key Benefits


Increase the number of prospective clients and sales leads

Attract better clients and higher-revenue projects and commissions

Meaningfully measure your marketing results so you’re only spending on what works 

Grow your revenue and your business

Who We Work With

Creative Agencies & Studios

Publishers

Photographers

Authors

Arts Organizations

Results

Results for each client are different because each client’s needs are different. Here are some of the results our creative services clients have experienced:

 

  • 65% increase in digital audience 
  • 210% increase in product sales 
  • 412% increase in ticket sales 
  • 41% increase in digital engagement 
  • Increase press coverage, resulting in increased sales and awards

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Marketing Watt

Our Marketing Watt platform is specifically designed to measure and improve marketing efforts for professional firms with longer sales cycles. It tracks what’s relevant for your specific business goals and includes monthly tailored recommendations for how to get more out of your marketing.

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