Patience Jones, Principal

Since 2000, Patience has created strategic growth solutions for small, mid-sized and large companies in a variety of industries, including architecture, engineering, construction, legal services, financial services, and health care. Her research and data-based approach empowers clients to understand the actual challenges facing their businesses and how to turn those challenges into opportunities. Patience using her storytelling background as a journalist, lawyer and improviser to help target markets understand what her clients offer and how they differ from competitors in a way that inspires buying decisions. A three-dimensional, or divergent, thinker, she maps out the long-term effects of different choices to help clients select the best paths for their desired business growth outcomes. 

Patience received her Bachelor’s degree in Comparative Literature from the University of Michigan and her juris doctorate from the University of Michigan Law School. She has also trained at the Upright Citizens Brigade Theater and the People’s Improv Theater in New York City. She serves on the ArtsKC Board of Directors and the Kansas City Streetcar Authority Marketing Advisory Council, and is a member of the RAINN Speakers Bureau. 

Why You Can’t Find Time for Marketing – And What to Do About It

In the process of running a firm, it can be difficult to find time to work on the marketing of the firm. Between deadlines, RFPs, and day-to-day duties, it can be challenging to prioritize marketing. For most businesses that serve clients, priority tends to be given...

Why Do Architecture Firms Need a Marketing Strategy?

A marketing strategy can seem like an unnecessary layer of work - especially for business like architecture firms, who often have a library of photos and written content they use for RFPs. Do you really need one? The short answer is “yes.” Here’s why. A Collection...

7 Deadly Sins of Architecture Marketing

Are your architecture marketing efforts primarily designed to appeal to other architects?

Does Your Professional Services Firm Have a Consistent Messaging Strategy?

When it comes to marketing messages, a lot of professional service firm owners and executives are admittedly following a “make it up as we go” approach. It’s not hard to figure out why – most are feeling overwhelmed when it comes to putting together their online...

Content Marketing for A/E/C Firms

While images of finished projects might take center stage, there are a number of ways A/E/C firms can (and should) use content marketing to sell their services.