There is an old proverb that goes something like this: a cup that’s already full can’t hold any more water.
It’s the sort of thing you might find on a fortune cookie, and it’s meant to remind us that learning is a lifelong process. You can’t absorb knowledge if you feel like you already know everything. In our years of experience, we have found that to be particularly true when it comes to web design and online marketing. The companies who are successful – whether we are talking about creative firms or their clients – are the ones who can leave their egos behind when pursuing real-world sales.
What does it mean to let go of your ego when it comes to internet marketing? Here are a few rules we live by…
Know When to Ask for Help or Perspective
Too many business owners, not to mention web designers, are afraid to admit they don’t know something. That’s unfortunate, because every person you’re ever going to meet has some kind of knowledge or experience you don’t. That’s just the way life works.
We encourage our clients to ask lots of questions. We don’t expect them to be experts in our side of the business. Likewise, we want them to tell us what we are understanding perfectly while pointing out areas for improvement. That give-and-take leads to a better experience for everyone.
Never Get Too Invested in a Design, Solution, or Outcome
Believe us when we tell you we know how easy it is to get really attached to your own creations. It can feel heartbreaking when a client asks us to rework something we feel especially proud of. At the same time, though, our best work comes from collaboration and honest feedback.
When you develop tunnel vision and decide everything has to be done a certain way, you’re well on the path to failure. Ideas and best practices that work yesterday aren’t always relevant now, and getting too attached to a concept or technique leaves you blind to new possibilities. Adaptation is the name of the game, particularly when the rules of online marketing are always shifting.
The Best Marketers Take a Long (and Realistic) View
No matter how well thought out your campaigns are, some of them are going to backfire. Perhaps your original idea wasn’t as strong as you thought, or conditions changed and it’s time to switch gears.
The best marketers learn to roll with the punches and change their approach as needed. They don’t cling to old mistakes, or remain certain that a specific point of view is always going to be the right one. Part of leaving your ego behind is taking on a mindset of flexibility. That’s not easy, but it’s the best way to stay on top of your game.