As Built : The Podcast

The professionals who build buildings also need to build their practices.

The key to business development in the built environment is understanding the relationship between architect, building materials, contractors and clients – and how each group makes decisions.

In As Built, you’ll hear from industry leaders about how they built their practice. Hosts Brian Jones and Patience Jones also provide insights from their experiences helping firms in the built environment industry grow and succeed.

As Built Podcast Episode 17: Who's Doing Business Development?
Episode: 17
Who's Doing Business Development?
In this episode, we discuss ways to help your entire staff participate in business development so you don’t end up with only one load-bearing wall.
As Built Podcast Episode 16: Information Expectations in Marketing.
Episode: 16
Information Expectations in Marketing
If these expectations aren’t met, prospects can rule you out as an option, make a beeline for your competitors, and tell their colleagues about their bad experience.
As Built episode 14: The Social Footprint.
Episode: 14
The Social Footprint
Your firm might have a great social media presence, but what about its social footprint? Here’s what a social footprint is and how to make yours better.
As Built Podcast Episode 13: Hybrid Selling & Business Development.
Episode: 13
Hybrid Selling & Business Development
If you’re relying exclusively on cold calling and office drop-bys to sell your building materials, you’re missing out.
As Built Podcast Episode 12: Feedback
Episode: 12
We offer tips on how to make giving and receiving feedback a normal part of your firm culture instead of something everyone dreads.
As Built Episode 10: Who Are You (Really) Marketing To?
Episode: 10
Who Are You (Really) Marketing To?
If you’re marketing to your colleagues and competitors, you’re probably not marketing to your prospective clients.
As Built Ep. 6: You Don't Bring Me Value Anymore
Episode: 6
You Don't Bring Me Value Anymore
Are the things you’re doing in your firm creating value? Or are they just things that you’ve been doing for a long time?
As Built: Techstack: Customer Relationship Management Systems (CRMs).
Episode: 2
TechStack: CRMs (Client Relationship Management Systems)
For this As Built Podcast episode, hosts Brian and Patience Jones talk about the Customer Relationship Manager, more popularly known as CRM, and how it helps architecture firms and building materials keep track of their clients and customers. They also break down what to look for in a CRM and how it can help firms grow and be more effective in their marketing.