Website Design & Development
75% of people admit they judge a business based on its website.
it Websites carry a heavy load for professional firms, because what you offer and why it’s valuable are not always immediately apparent to prospective clients. Since potential customers don’t have enough information yet to decide if you’re the right fit, they form judgments based on things like how easy it is to navigate your website, or whether they think it looks professional. If your site doesn’t pass these initial checks, you’ll lose the opportunity to educate web visitors about the benefits of working with you.
We design and develop websites that create a positive first impression and lead to new client relationships.
To do this, a website needs to be more than just a pretty face. It should present information so that your prospective clients will find it engaging and easy to navigate. It also must function correctly and load quickly on personal desktop and laptop computers, tablets, and mobile phones, as well as on a number of internet browsers.
Our web design process starts with identifying your goals: What does the website need to do for your business? What information does it need to convey? How does the website integrate with your sales process? Who will be using your website? How familiar are they with navigating websites? What are the things your site should be doing now but isn’t?
Our mobile-first approach means your website will be able to be seen and used by prospective clients no matter what device or browser they’re using. Whenever possible, we also develop websites so that your internal staff can make content updates as needed. Over the years, many clients have come to us initially out of frustration that their existing website required them to re-engage the original developer to make minor content updates, so we design and build websites that eliminate that problem.
We take the same approach with landing pages. These have a single focus (like offering a consultation or a download in exchange for information from the prospective client) and are often used as part of a larger advertising or PPC campaign. They can be great ways to announce a new product or service, to help raise awareness around an issue, or to generate leads from a specific audience. We design and develop purpose-driven landing pages optimized for search engines, quick to load, and tied to measurement tools so we can measure their effectiveness and make any necessary adjustments.
Need a marketing roadmap to guide your firm?
Our Marketing Tools Include:
Architectural products marketing in 2021 will be shaped by trends and developments out of their control. Here’s how architectural products firms can take advantage of marketing opportunities and overcome challenges. Core Web Vitals Core Web Vitals is a standard...
There are different types of marketing, but one that is really in a class by itself is vanity marketing. Vanity marketing is the name for all the things a firm does solely because the firm wants to - not for any specific business goal. Non-vanity marketing is focused...
Most large architecture firms have a social media presence. Social media is a tool, though, and like any tool, how you use it matters. We find that large architecture firm social media tends to fall into one of these categories: Technically Alive, Barely Breathing...