Being found online by the right people is vital to the growth of your business. Without a solid SEO strategy, you may only be found by people who aren’t in the market for your services – or not found at all.

Search engines like Google use a combination of human and artificial intelligence to decide where your site should appear in search engine results when people search for things. A good SEO strategy gives search engines the information they need to rank your site higher for the services you provide.

We start by clarifying your search goals: who do you want to find you, and what do you want them to do? We create a plan to help identify your target client, to funnel them where you want them to go, and to measure the success of the plan over time. Our years of experience creating successful SEO strategies is coupled with ongoing education so that your SEO keeps pace with changes in search algorithms and criteria. SEO is impacted by an ever-changing list of factors, including the website’s written content, the programming code, the links on your site that go to other places, and even the social media you share. Our team turns these factors into opportunities for improving your SEO and gaining new audiences.

Our SEO services include:

Audits of current performance

Creating a keyword strategy and tracking keywords

Reporting

Recommendations for content or site changes

On-page SEO

Content recommendations and revisions

Reporting and analysis on your top competitor’s keywords

Creating a search engine marketing (SEM) strategy

Designing and managing pay-per-click (PPC) campaigns

Local SEO

More than half of all search traffic now originates from mobile devices, which return search results based on the geographic location of the person entering the search query.Local SEO refers to the efforts needed to make sure that you’re found by people searching for your services in your geographic area. The most significant component of local SEO is whether your firm is listed correctly and consistently across hundreds of online directories, including the spelling of your name, hours of operation, phone numbers, and physical address. When information is inconsistent across directories, search engine bots conclude that you’re not an active (or even existing) business and that the information they have can’t be relied upon, and they drop your local search ranking accordingly.

Our tool allows you to see where you are listed and how across hundreds of online directories. It also allows you to update your information so it’s correct, all in one user panel that connects directly with online directories. This means you don’t have to contact each listing service individually, ask them to add or correct your information, and then wait to see if they’ll actually do it. Our tool also allows you to add information to your listings, like parking information, links to blog articles and white papers, people profiles, and interior and exterior photos of your business. Our service also includes creation and management of your Google My Business account, which powers your Google Knowledge Card, and ongoing monitoring and updating of your local search information to make sure it’s always accurate.

Local SEO

More than half of all search traffic now originates from mobile devices, which return search results based on the geographic location of the person entering the search query. Local SEO refers to the efforts needed to make sure that you’re found by people searching for your services in your geographic area. The most significant component of local SEO is whether your firm is listed correctly and consistently across hundreds of online directories, including the spelling of your name, hours of operation, phone numbers, and physical address. When information is inconsistent across directories, search engine bots conclude that you’re not an active (or even existing) business and that the information they have can’t be relied upon, and they drop your local search ranking accordingly.

Our tool allows you to see where you are listed and how across hundreds of online directories. It also allows you to update your information so it’s correct, all in one user panel that connects directly with online directories. This means you don’t have to contact each listing service individually, ask them to add or correct your information, and then wait to see if they’ll actually do it. Our tool also allows you to add information to your listings, like parking information, links to blog articles and white papers, people profiles, and interior and exterior photos of your business. Our service also includes creation and management of your Google My Business account, which powers your Google Knowledge Card, and ongoing monitoring and updating of your local search information to make sure it’s always accurate.

Review Management

Review management is becoming increasingly more necessary; a recent study shows that a single negative review can drive away as much as 25% of your potential customers. While professional services have historically generated business in large part on referrals, 85% of customers now trust online reviews as much as a personal recommendation. Having many positive reviews online will probably not be the sole reason a client selects you, but having negative reviews could be a reason they don’t. Without a review management strategy, the impact of a negative review can be much more substantial. Additionally, the longer a negative review remains unanswered or unbalanced by positive reviews, the more SEO staying power it has. Our review management service includes:

A single-source management for your online reviews across over 200 review sites

One easy-to-use dashboard where you can track your reviews

A tailored landing page that features the “best of” reviews that’s pre-configured to rank near your main website in search reviews

Tools that make it easy to ask clients for reviews and even easier for them to leave them

Voice Search

Optimizing your site for voice search results is a growing concern for many businesses. Understanding how Alexa, Siri, Google Assistant, and Cortana interpret questions and prioritize results is crucial to creating a successful voice search strategy that helps your business be the one returned to a prospective client looking for your services. Site content, page speed, local SEO, and “search intent” (understanding what people intended to search for based on their word choice, sentence structure, and inflection) are currently the biggest factors in voice search results. Our voice search strategy focuses on defining your audiences and making sure the components of your site line up to get you the right results.

Voice search is predicted to account for 50% of all internet searches by 2020. Is your site optimized for voice search?

Voice Search

Optimizing your site for voice search results is a growing concern for many businesses. Understanding how Alexa, Siri, Google Assistant, and Cortana interpret questions and prioritize results is crucial to creating a successful voice search strategy that helps your business be the one returned to a prospective client looking for your services. Site content, page speed, local SEO, and “search intent” (understanding what people intended to search for based on their word choice, sentence structure, and inflection) are currently the biggest factors in voice search results. Our voice search strategy focuses on defining your audiences and making sure the components of your site line up to get you the right results.

Voice search is predicted to account for 50% of all internet searches by 2020. Is your site optimized for voice search?

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Why Influencers Matter in SEO (and How to Get Their Attention)

It could be that an assistant, a spouse, or a middle manager is doing a bit of homework, while the actual “buyer” doesn’t enter the process until later.

Are You AMPing up Your Content for Google?

AMP stands for Accelerated Mobile Pages, and has to do with the way individual pieces of content load on smart phones and tablets.

3 Surprising Reasons Local SEO Might Matter More Than You Think

Local SEO includes the art of bringing customers in your geographic area straight to your website through the use of the right search phrases in links.

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3 Reasons Why Accuracy is a Huge Part of Local SEO [LIST]

For your local SEO efforts to succeed, you need the information that’s posted about your company to be both positive and consistent.
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