We start by clarifying your search goals: who do you want to find you, and what do you want them to do? We create a plan to help identify your target client, to funnel them where you want them to go, and to measure the success of the plan over time.
There is almost nothing that can’t be measured. We collect, report on, and interpret data from your website traffic, email and enewsletter campaigns, social media, SEO/SEM, and PPC campaigns to give you a full picture of your digital presence and recommendations for increasing its impact.
SEO & SEM
Search engine optimization (SEO) and search engine marketing (SEM) are the main ways to be found online by the right people who are most likely to become your clients. We create initial search engine optimization for websites, we run on-page (or ongoing) SEO, and we design and manage search engine marketing campaigns.
Pay-per-click (PPC) advertising often goes hand-in-hand with SEO. We identify the best PPC strategies for your needs, create the PPC campaigns, manage them for you, and report back to you using independent, objective standards.