Reporting & Analytics

The sheer number of datapoints that are available for digital marketing tactics is overwhelming. If you don’t know what you’re looking at or why, you can focus on the wrong data for your business and ignore the data that actually does matter.

Even if you have appropriate data, knowing what to do about it can be another obstacle. If the number of keywords is dropping, or if you’ve disappeared from local search results, what next? Guessing, or relying on what someone else did for their business, can result in making the wrong decisions and taking your marketing and your sales off course.

This is why we developed Marketing Watt®, an exclusive, proprietary platform that tells you what you need to meet your goals and what steps to take to continually improve.

Need a marketing roadmap to guide your firm? 

How to Tell If Your Architecture Firm Is Doing Vanity Marketing

How to Tell If Your Architecture Firm Is Doing Vanity Marketing

There are different types of marketing, but one that is really in a class by itself is vanity marketing. Vanity marketing is the name for all the things a firm does solely because the firm wants to - not for any specific business goal. Non-vanity marketing is focused...

How Large Architecture Firms Can Be Better at Social Media

How Large Architecture Firms Can Be Better at Social Media

Most large architecture firms have a social media presence. Social media is a tool, though, and like any tool, how you use it matters. We find that large architecture firm social media tends to fall into one of these categories: Technically Alive, Barely Breathing...