Reporting & Analytics

The sheer number of datapoints that are available for digital marketing tactics is overwhelming. If you don’t know what you’re looking at or why, you can focus on the wrong data for your business and ignore the data that actually does matter.

Even if you have appropriate data, knowing what to do about it can be another obstacle. If the number of keywords is dropping, or if you’ve disappeared from local search results, what next? Guessing, or relying on what someone else did for their business, can result in making the wrong decisions and taking your marketing and your sales off course.

This is why we developed Marketing Watt®, an exclusive, proprietary platform that tells you what you need to know for your goals and what steps to take to continually improve.

Need a marketing roadmap to guide your firm? 

How Large Architecture Firms Can Be Better at Social Media

How Large Architecture Firms Can Be Better at Social Media

Most large architecture firms have a social media presence. Social media is a tool, though, and like any tool, how you use it matters. We find that large architecture firm social media tends to fall into one of these categories: Technically Alive, Barely Breathing...

Why Law Firms Should Be Wary of Legal Marketing Services

Why Law Firms Should Be Wary of Legal Marketing Services

Most law firms are familiar with companies that offer subscription-based “legal marketing services.” For a monthly fee, law firms are promised a website combined with several other services: a listing in a directory, a dedicated page on the vendor’s website,...

Is Your Architectural Products Firm Selling Hamburgers?

Is Your Architectural Products Firm Selling Hamburgers?

We recently spoke with an architectural products and services firm that wanted our help to achieve more sales. Their problems were ones we could solve, but we ran into an issue regarding approach. “You know how McDonald’s does their marketing?” the firm rep asked....