Reporting & Analytics
The sheer number of datapoints that are available for digital marketing tactics is overwhelming. If you don’t know what you’re looking at or why, you can focus on the wrong data for your business and ignore the data that actually does matter.
Even if you have appropriate data, knowing what to do about it can be another obstacle. If the number of keywords is dropping, or if you’ve disappeared from local search results, what next? Guessing, or relying on what someone else did for their business, can result in making the wrong decisions and taking your marketing and your sales off course.
This is why we developed Marketing Watt®, an exclusive, proprietary platform that tells you what you need to meet your goals and what steps to take to continually improve.