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Marketing and Strategy

Strategy

We work with you to identify what you want to say and to whom. Are you trying to aggressively sell a service? Do you need to attract better employment candidates? Do you want to make sure people know how you’re different from a competitor? We then create a multi-pronged strategy that is customized to meet your goals.

Bootcamps

Our marketing bootcamps are designed to upgrade your marketing in a shorter timeframe with more intense effort. Bootcamps are most appropriate for companies undergoing changes to leadership or corporate structure, or who are focusing on marketing efforts for the first time. Bootcamps are tailored to the client’s specific needs and timeframe. They can include everything from a rebranding to help hiring the right internal marketing staff.

Analytics

How do you know if your marketing is working? By measuring it against established milestones and standards. We use a suite of third-party tools to collect and analyze data. We also use a predictive analytics model to make recommendations.

Social Media

Social media can be a powerful marketing tool, or it can be the bane of your existence and a potential danger zone. We create social media strategies that work for your goals and your resources and train your staff on best practices so that you can rest easy.

Training & Education

We offer training on specific items, like how to update your website and how to use social media channels. We also offer ongoing education on broader topics, like how to read and analyze analytics reports and how to prioritize marketing goals and tasks.