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Digital Ad Buying

Digital ads help get your message in front of the right people. They can be a great complement to your marketing strategy – but only if they’re done right.

We know how to identify the exact audiences to advertise to, how to create the best messaging for your goals, and how to set a budget that works without overspending. Aspects of Digital Ad Buying also include:

Facebook and Instagram Ads

Sometimes you need a boost to connect with your audience. We develop ads specifically designed for target audiences based on by demographics, preferences and more. Facebook and Instagram ads provide opportunities to connect with people not only in your sphere of influence, but with related spheres of influence to reach new clients.

Google PPC and Display Ads

Google PPC and display ads can be part of a long-term strategy or a shorter boost. We create a plan based on your desired outcome, develop effective ads, and optimize the ad campaigns over time, making adjustments along the way as needed.

Google PPC and Display Ads

Google PPC and display ads can be part of a long-term strategy or a shorter boost. We create a plan based on your desired outcome, develop effective ads, and optimize the ad campaigns over time, making adjustments along the way as needed.

LinkedIn Advertising

Connecting with busy professionals can be difficult. Using the world’s largest professional network can help. By understanding the ad products available on LinkedIn, it can become an ally in attracting audiences that defy definition on other ad networks.

 

Twitter Advertising

While Twitter’s audience targeting is not as robust as other platforms, it can be a great way to reach people who are highly engaged in popular culture, especially when your message relates to something that’s trending.

 

Twitter Advertising

While Twitter’s audience targeting is not as robust as other platforms, it can be a great way to reach people who are highly engaged in popular culture, especially when your message relates to something that’s trending.

 

Retargeting and Remarketing

Retargeting and remarketing are tools to help draw people back to your site if they leave before a desired outcome, like entering their email address or visiting the Contact page. If you’re thinking about the last time you went to a website and then saw an ad for that same website five minutes after leaving the website, you have a good idea of what not to do. Our retargeting and remarketing is designed to be effective without being intrusive or annoying.

Using Pay-Per-Click Ads to Support Organic Search Campaigns

You can use paid ads to support organic search in a number of different ways to make every campaign more efficient and effective.

Why Retargeting and Advanced CRMs are a Winning Combo for Professionals

With very targeted ads and content delivery that tracks demographics across several platforms, you can reach the right buyers anywhere.

Using Pay-Per-Click to Help Organic SEO [blog]

Paid search advertising is one more point of exposure that can be used to improve the results you get from your unpaid search campaigns.

Are Your Facebook Ads Optimized?

Many small businesses miss out on the chance to reach people who could turn out to be fantastic customers because their Facebook ads aren't optimized.

Are You Missing the Point of Content Marketing?

Content marketing is about building your credibility by posting messages that resonate with your most important customer base.

4 Ways to Make the Most of Retargeting Ads

Many customers who visit your website won’t take action right away, but they may return to make a purchase (or take the next step) if they are reminded.

How to Make the Most of Retargeting Ads

Retargeting ads bring a new dimension to your pay-per-click advertising campaigns. But, they can also add to the cost of each contact or conversion, which is why they need to be implemented carefully to maximize ROI.

Easy Ways to Improve PPC Performance

While the ideas behind PPC are straightforward, the execution requires some careful planning and ongoing optimization. That’s because it’s easy to spend a lot of money on online advertising without getting the right kinds of results.
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Kansas City, MO 64016
(816) 291-3697


Graphicmachine is a Kansas City Marketing Agency—Advertising, Digital, Branding, Design, Marketing