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Analytics & Reporting

How do you know if your marketing is working? By measuring it against established milestones and standards.
We use a suite of third-party tools to collect and analyze data and a predictive analytics model to make recommendations and answer questions like:

Are you measuring the right things?

What does the data from your site tell you about what is and isn’t working?

How do you compare to competitors?

Are your email marketing campaigns effective?

What new metrics exist today that have to be accounted for in a new marketing plan?

Our reporting is customized to what we’re measuring for you and how you like to receive information. We provide the underlying data as well as our conclusions about the data and our recommendations for how to improve.

Want to understand how your website is currently performing?

What Are Your Goals for Website Visitors?

When someone comes to your new business website, what do you want them to do or get from the experience? This is an important question to ask, because it helps you to not only shape the content and design of your pages, but also to structure your online campaigns in a...

Dental Practices and Online Reputation Management…Why It Matters

Online reputation management – the practice of paying attention to what is being posted about your business online, particularly when it comes to reviews and feedback – is becoming a bigger part of managing any company in our digital world. For dental practices,...

Why Simple Website Data Isn’t Enough

Looking too simply or broadly at your website data can important trends at bay. In, a data-driven world, it’s important to understand the available tools.

Why Performance Measurement Is an Important Part of Online Marketing

Here are 4 considerations of how attaching performance measurement to your online marketing will help determine how to effectively utilize your budget.

Why It’s Crucial to Track Online Marketing Success

Having a plan in place for your website, and being able to track the results, is absolutely crucial to your success and profitability.

Content Formatting: How to Give Your Audience More of What They Want

Which types of content formatting should you favor? How can you make sure your thoughts will have the biggest possible impact and share them?

Are You Asking Google Analytics an Important Question?

If you aren’t using your analytics package to answer this very simple question, you could be missing out on some big marketing opportunities.

Are You AMPing up Your Content for Google?

AMP stands for Accelerated Mobile Pages, and has to do with the way individual pieces of content load on smart phones and tablets.

Why Retargeting and Advanced CRMs are a Winning Combo for Professionals

With very targeted ads and content delivery that tracks demographics across several platforms, you can reach the right buyers anywhere.

One Digital Marketing Myth You Have to Stop Believing Today

We’re talking about the misconception that every visitor to your website is a potential customer.