Case Study: Growing Sales Leads

Challenge:

While an architectural products firm was well-regarded outside the United States, there was little awareness of its products or services in the American market. Additionally, the firm had no organic search presence, so people looking for the goods and services the company offers couldn’t find them.

Goals:

We needed to create awareness throughout the U.S. while not undercutting the brand in foreign markets and develop a marketing strategy and assets that would resonate with the American market.

Approach:

Through a combination of properly structured and developed mobile responsive website, social media, and a solid SEO strategy that’s consistently executed, we more than doubled quality traffic to the company’s website organically – without any paid search, PPC, or other paid advertising. We designed a custom sales funnel that speaks to the company’s specific sales process, and to manage the resulting increase in leads, we tailored CRM and email solutions to take advantage of automation without alienating prospective clients.  

Services Provided:

  • Marketing Strategy
  • Sales Funnel Development
  • Lead Generation
  • Content Creation
  • Analytics & Reporting
  • SEO
  • Website Design & Development
  • Social Media Management

Results:

118% increase in site visitors

22% year-over-year traffic growth

Organically grew search engine keywords from 6 to 2,400 (and still growing)

32% response rate from email outreach

89% increase in page views

368% increase in social media following

Over $2 million increase in sales

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