Case Study: Growing Sales Leads


While an architectural products firm was well-regarded outside the United States, there was little awareness of its products or services in the American market. Additionally, the firm had no organic search presence, so people looking for the goods and services the company offers couldn’t find them.


We needed to create awareness throughout the U.S. while not undercutting the brand in foreign markets and develop a marketing strategy and assets that would resonate with the American market.


Through a combination of properly structured and developed mobile responsive website, social media, and a solid SEO strategy that’s consistently executed, we more than doubled quality traffic to the company’s website organically – without any paid search, PPC, or other paid advertising. We designed a custom sales funnel that speaks to the company’s specific sales process, and to manage the resulting increase in leads, we tailored CRM and email solutions to take advantage of automation without alienating prospective clients.  

Services Provided:

  • Marketing Strategy
  • Sales Funnel Development
  • Lead Generation
  • Content Creation
  • Analytics & Reporting
  • SEO
  • Website Design & Development
  • Social Media Management


118% increase in site visitors

22% year-over-year traffic growth

Organically grew search engine keywords from 6 to 2,400 (and still growing)

32% response rate from email outreach

89% increase in page views

368% increase in social media following

Over $2 million increase in sales

Why You Can’t Find Time for Marketing – And What to Do About It

In the process of running a firm, it can be difficult to find time to work on the marketing of the firm. Between deadlines, RFPs, and day-to-day duties, it can be challenging to prioritize marketing. For most businesses that serve clients, priority tends to be given...

Why Do Architecture Firms Need a Marketing Strategy?

A marketing strategy can seem like an unnecessary layer of work - especially for business like architecture firms, who often have a library of photos and written content they use for RFPs. Do you really need one? The short answer is “yes.” Here’s why. A Collection...

7 Deadly Sins of Architecture Marketing

Are your architecture marketing efforts primarily designed to appeal to other architects?

Does Your Professional Services Firm Have a Consistent Messaging Strategy?

When it comes to marketing messages, a lot of professional service firm owners and executives are admittedly following a “make it up as we go” approach. It’s not hard to figure out why – most are feeling overwhelmed when it comes to putting together their online...

Content Marketing for A/E/C Firms

While images of finished projects might take center stage, there are a number of ways A/E/C firms can (and should) use content marketing to sell their services.