Case Study: Firm Name Change

Challenge:

A long-standing architecture firm was faced with an unexpected leadership transition.

Goals:

The firm needed to retain existing clients while undergoing a name change and creating a new identity.

Approach:

We carefully positioned the firm to take advantage of its multi-decade history while also focusing on its future and expanded offerings. We created a transition plan to announce the change to clients, vendors, and press, and provided messaging for firm staff for various stages of the transition. To ramp up awareness quickly, we focused on SEO, social media, and non-traditional advertising efforts. We also created content, including blog posts and books, that helped new markets understand the firm’s unique value proposition. The firm actually grew market share from the transition, because we turned a challenge into an opportunity.

Services Provided:

  • Strategy
  • Sales Funnel Development
  • Lead Generation
  • Content Creation
  • Analytics & Reporting
  • SEO
  • Website Design & Development
  • Social Media Management

Results:

1,589% increase in site visitors with a 3% conversion rate in one year

Earned media and press coverage

Organically grew search engine keywords by 40%

60% increase in social media following

Influx of high-value leads from new markets

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