Case Study: Integrating Marketing


An architecture firm with landscape and interior practices had grown in size to satisfy immediate projects, but it didn’t have a sales funnel or a marketing strategy to sustain its increased size and provide for future growth. 


The firm needed an effective marketing plan that would get internal buy-in and could be executed on by internal staff. To facilitate growth, they also needed a clear, simple lead generation program.


We met with firm leadership and staff to clarify the firm’s immediate and long-term sales goals and created a multi-pronged strategy to address each area of practice without undercutting any other area. We articulated specific value propositions and points of differentiation from competing firms, and we developed digital assets, including a new mobile responsive website, to support sales efforts. We created social media profiles on relevant channels and trained internal staff, including designers, on how to create appropriate posts for and manage each channel. We also created content for the firm’s blog and LinkedIn, including posts “authored” by firm leadership.

Services Provided:

  • Marketing Strategy
  • Sales Funnel Development
  • Lead Generation
  • Content Creation
  • Analytics & Reporting
  • SEO
  • Website Design & Development
  • Social Media Management

Results: (within 18 months)

Over 10 new multi-million dollar commissions from new markets

4 project awards

Over 50 earned media placements

Why You Can’t Find Time for Marketing – And What to Do About It

In the process of running a firm, it can be difficult to find time to work on the marketing of the firm. Between deadlines, RFPs, and day-to-day duties, it can be challenging to prioritize marketing. For most businesses that serve clients, priority tends to be given...

Why Do Architecture Firms Need a Marketing Strategy?

A marketing strategy can seem like an unnecessary layer of work - especially for business like architecture firms, who often have a library of photos and written content they use for RFPs. Do you really need one? The short answer is “yes.” Here’s why. A Collection...

7 Deadly Sins of Architecture Marketing

Are your architecture marketing efforts primarily designed to appeal to other architects?

Does Your Professional Services Firm Have a Consistent Messaging Strategy?

When it comes to marketing messages, a lot of professional service firm owners and executives are admittedly following a “make it up as we go” approach. It’s not hard to figure out why – most are feeling overwhelmed when it comes to putting together their online...

Content Marketing for A/E/C Firms

While images of finished projects might take center stage, there are a number of ways A/E/C firms can (and should) use content marketing to sell their services.