Case Study: Integrating Marketing

Challenge:

An architecture firm with landscape and interior practices had grown in size to satisfy immediate projects, but it didn’t have a sales funnel or a marketing strategy to sustain its increased size and provide for future growth. 

Goals:

The firm needed an effective marketing plan that would get internal buy-in and could be executed on by internal staff. To facilitate growth, they also needed a clear, simple lead generation program.

Approach:

We met with firm leadership and staff to clarify the firm’s immediate and long-term sales goals and created a multi-pronged strategy to address each area of practice without undercutting any other area. We articulated specific value propositions and points of differentiation from competing firms, and we developed digital assets, including a new mobile responsive website, to support sales efforts. We created social media profiles on relevant channels and trained internal staff, including designers, on how to create appropriate posts for and manage each channel. We also created content for the firm’s blog and LinkedIn, including posts “authored” by firm leadership.

Services Provided:

  • Marketing Strategy
  • Sales Funnel Development
  • Lead Generation
  • Content Creation
  • Analytics & Reporting
  • SEO
  • Website Design & Development
  • Social Media Management

Results: (within 18 months)

Over 10 new multi-million dollar commissions from new markets

4 project awards

Over 50 earned media placements

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