Case Study: Integrating Marketing


An architecture firm with landscape and interior practices had grown in size to satisfy immediate projects, but it didn’t have a sales funnel or a marketing strategy to sustain its increased size and provide for future growth. 


The firm needed an effective marketing plan that would get internal buy-in and could be executed on by internal staff. To facilitate growth, they also needed a clear, simple lead generation program.


We met with firm leadership and staff to clarify the firm’s immediate and long-term sales goals and created a multi-pronged strategy to address each area of practice without undercutting any other area. We articulated specific value propositions and points of differentiation from competing firms, and we developed digital assets, including a new mobile responsive website, to support sales efforts. We created social media profiles on relevant channels and trained internal staff, including designers, on how to create appropriate posts for and manage each channel. We also created content for the firm’s blog and LinkedIn, including posts “authored” by firm leadership.

Services Provided:

  • Marketing Strategy
  • Sales Funnel Development
  • Lead Generation
  • Content Creation
  • Analytics & Reporting
  • SEO
  • Website Design & Development
  • Social Media Management

Results: (within 18 months)

Over 10 new multi-million dollar commissions from new markets

4 project awards

Over 50 earned media placements

Does Your Professional Services Firm Have a Consistent Messaging Strategy?

When it comes to marketing messages, a lot of professional service firm owners and executives are admittedly following a “make it up as we go” approach. It’s not hard to figure out why – most are feeling overwhelmed when it comes to putting together their online and...

Content Marketing for A/E/C Firms

While images of finished projects might take center stage, there are a number of ways A/E/C firms can (and should) use content marketing to sell their services.

12 Easy Ways to Revitalize Your Business Website

Is your business website holding you back? If you don’t know – or if you haven’t made the right kinds of upgrades and improvements over the past few years – you’re going to be playing catch up with your competitors. That’s bad news in a world where customers rely more...

What Should You Expect From a Marketing Agency?

What should you expect from a vendor you contract to help with your marketing campaigns? The answer might be a bit bigger than you think. Typically, when business owners and executives first contact us what they articulate is a need for high-level creative work. They...

How to Build Buyer Relationships from Cold Leads

Nearly every business has them: cold leads that once looked so promising. Often, we see in them missed opportunities and blown chances to win new customers. With each day that passes by, a prospect who used to be warm becomes less and less likely to do business with...