Case Study:
Substantial Revenue Growth

Challenge:

While an architectural products supplier was well-regarded outside the United States, there was little awareness of its products or services in the American market. Additionally, the company had no organic search presence, so people looking for the products the company offers couldn’t find them. American architects and owners were largely unaware of the company, so the company was usually overlooked in when projects were specified.

Goals:

The company needed increased awareness throughout the U.S. to make and grow sales. At the same time, they could not afford to undercut their brand in overseas markets. They also needed a lead generation and tracking program so they could better understand their U.S. sales pipeline.

Approach:

We used a multi-channel approach for brand awareness. A new, properly structured mobile responsive website, a revitalized social media presence, and a solid SEO strategy that’s consistently executed led to an increase of over 200% in quality traffic to the company’s website – without any paid search, PPC, or other paid advertising. We also designed a custom sales funnel that speaks to the company’s specific sales process and automated certain parts of the sales process for more efficiency, freeing up salespeople to focus their efforts on leads further down the funnel. To manage the resulting increase in leads, we built a customized CRM system that integrates with salesperson email accounts.

Results:

The company has experienced a sales increase of over $2 million, with 22% year-over-year website traffic growth, a 368% increase in social media following, and an organic growth of relevant search engine keywords from six to over 2,500. The company even hired an additional sales assistant to manage the influx of leads and new project contracts.

Services Provided:

  • Marketing Strategy

  • Sales Funnel Development

  • Lead Generation

  • Custom CRM

  • Content Creation

  • Analytics & Reporting

  • SEO

  • Website Design & Development

  • Social Media Management

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