One of the toughest things about owning or managing a business is making financial decisions. After all, there are lots of things you can buy to improve your company, but not all of them will turn out to be smart investments that pay for themselves later. Fewer still will generate a positive return over time.
The bigger the expense, the more important it is for that positive return on investment to be realized. No business, large or small, has cash to burn in today’s economy.
Knowing that, we’ll put the advantages you get from a great business website up against any other investment out there. In fact, the sum you spend on an upgraded web presence could turn out to be your most profitable budget item all year. That’s because a good web design can pay for itself in a number of ways. Here are a few of the biggest reasons why:
Your Website Is Likely to Be the Hub of Your Business
Your office or retail location might be the place where work gets done, but when it comes to the public-facing parts of your business, your website is the center of action. It can help you sell, serve PR functions by communicating with the public, be your primary tool for recruiting, and even act as a customer service center.
That’s a lot of different hats to wear, and the better your website is at performing these functions, the more profitable your business is going to be.
The Numbers Don’t Lie in Web Design
Even if your website only draws a minimal number of visitors, those impressions are going to add up pretty quickly.
For the sake of simplicity, let’s assume 10 potential customers visit your website every day. That might not seem like very many, but it equates to 3,500+ sales and interactions that can be won or lost over the course of a year. You could match those figures by hiring a salesperson or engaging in an advertising campaign, but the costs would be much greater and you’d likely see a smaller impact.
A Great Website Can Save You Money
As we are fond of reminding new clients, improving your website isn’t just about marketing and finding customers – it can help you on the other side of the balance sheet, as well.
Your website can allow customers to update their account details, for example, which can reduce the amount of time your employees spend on the phone (and lower hourly wage expenses). Or, it can automate sales, which can free up your account representatives to pursue more profitable targets. It can even help you with things like payroll and tax filing, and reduce postage and shipping costs.
The bottom line is that a good website can help strengthen your business in any number of ways, and all of those benefits are likely to go far beyond what you’ll spend putting your site online.