Marketing Services for Law Firms

What We Do

 

Prospective clients, referral sources, prospective employees, and even opposing counsel are going to search for your firm online. We build up solid digital presences for our law firm clients, including websites, search engine rankings, and local SEO, so that the results of these searches reflect well upon your firm and create client confidence.

Key Benefits

  • Increase awareness of your firm and practice areas
  • Make it easy for prospective clients to qualify your firm
  • Track your marketing efforts and ensure compliance with rules
  • Outsource content development to increase firm billings
  • Support recruitment efforts

Our Law practice is led by a former attorney, so our approach takes into account the applicable local, state, and national ethics rules. We don’t recommend strategies and tactics that would cause you to be in violation of the rules or undermine confidence in your firm.

We work with law firms of all sizes:

Marketing strategy

  • Marketing strategy
  • Content strategy
  • Marketing analytics
  • Digital advertising & paid search* (as appropriate)

Tactics

  • Search engine optimization
  • Content creation
  • Research
  • Website development
  • Website maintenance
  • CRM implementation
  • Publicity
  • E-newsletters
  • Working with internal marketing teams

Marketing strategy

  • Marketing strategy
  • Content strategy
  • Marketing analytics
  • Digital advertising & paid search* (as appropriate)

Tactics

  • Search engine optimization
  • Content creation
  • Research
  • Website development
  • Website maintenance
  • CRM implementation
  • Publicity
  • Working with internal marketing teams

Marketing strategy

  • Marketing strategy
  • Content strategy
  • Marketing analytics
  • Digital advertising & paid search* (as appropriate)

Tactics

  • Search engine optimization
  • Content creation
  • Research
  • Working with internal marketing teams

Results

Results for each client are different because each client’s needs are different. Some of the results our law firm clients have experienced include:

 

  • Increased visibility, both nationally and locally
  • Significant increase in organic publicity
  • Invited speaker opportunities
  • Invited guest author opportunities 

Wondering how your marketing currently performs?

Sign up to receive your 20-point digital marketing audit.

Marketing Audit
First
Last

Marketing Watt

Our Marketing Watt platform is specifically designed to measure and improve marketing efforts for professional firms with longer sales cycles. It tracks what’s relevant for your specific business goals and includes monthly tailored recommendations for how to get more out of your marketing.

The Latest From Our Blog

5 HVAC Marketing Tips to Generate Leads and Convert Them to Bookings

In the United States, 63% of shoppers begin their search online. Homeowners may still look for an HVAC service through friends who "know a guy," but those interactions are happening increasingly on social media rather than across fences or over coffee. Customer...