When engineers and engineering firms come to us for web design, it’s typically because they have been doing great work and want more clients to learn about what they have to offer. Usually, they rely on an extensive portfolio to help them show off their chops in face-to-face meetings, so they tend to assume that’s the best approach to take on the internet, as well.
They are often surprised that we recommend they pay attention to many different elements beyond their previous work and case studies. That’s not because these elements aren’t important, but because there are other tools they can use to show off the work they’ve done and keep new business coming in.
To help you understand why, let’s take a look at a few of the crucial elements needed to build an engineering website that can support a growing firm…
Content That Shows off the Engineering Team’s Specialties
Images and layouts are great, but if you want potential clients to understand what you can do – and just as importantly, what separates you from all the other engineers and engineering firms out there – then your content needs to be descriptive and unique. You don’t just want visitors to understand within a few seconds that you’re great at what you do, but also what kinds of projects you take on and why you’re right for them.
Biographies and Credentials for Each Member of the Firm
Along with your expertise as a firm, you should try to show off the individual skills and qualifications of each employee or partner who will be interacting with clients. These could include their education, past work, professional photos, and even a personal statement. Those extra touches make you seem more competent and likable, which is important to winning new work.
A Search Engine Optimization Plan to Make the Website More Visible
Even the best engineering companies have to do marketing if they want to get the chance to submit proposals for the best projects. By using a bit of highly targeted search engine optimization, you can make it easier for interested prospects to come to you. You should take special care to include keywords related to your industry and specialties, as well as the geographic areas you work in.
Ways for Potential Clients to Get (and Stay) in Touch
The last thing you want is for a potential client to come to your website, look around once, and never return. But, not everyone who needs an engineering firm is ready to make contact or get started right away. By including links to your email newsletter or social profiles, you give visitors a low-key option to stay in touch, and make it far more likely that they will choose to do business with you at some point in the future.
Portfolios, case studies, and testimonials are always going to be at the heart of a great engineering website. Focus on them too much, though, and you could miss out on some bigger opportunities to attract the clients and projects you really want.
If you’re looking for new ways to help your engineering firm stand out online or off, contact a member of Graphicmachine today and let us show you a few items from our portfolio of satisfied clients so you can see how we can help.