The Long and Short of Responsive Web Design

For more than a year, we’ve been telling anyone who will listen that investing in a responsive website is one of the smartest things you can do for your business. Despite this fact, we still talk with business owners who either aren’t aware of the advantages responsive websites bring, or haven’t yet made a move in the right direction. Usually, this stems from a lack of understanding. So, today we want to give you the long and short of responsive web design, with a few reasons why you should be thinking about making some upgrades right now

What Responsive Web Design Is

While the technical coding behind responsive websites might be complex, the concept isn’t. Responsive sites are ones that adapt themselves to a viewer’s screen. In that way, you can have one website, but with pages that display differently on a smartphone, tablet, or traditional laptop or desktop computer.

In that way, responsive websites give you a kind of simple mobile compatibility that doesn’t just work for all current devices, but can handle future devices and screen sizes, as well. It’s a way to get a mobile-friendly web presence without investing in a dedicated mobile version of your website.

Responsive vs. Mobile Websites and Apps

When mobile web technology started going mainstream (keep in mind that over half of all web users now go online via smartphones and tablets), many companies invested in new, separate versions of their websites that were compatible. And some others developed specialized apps that would load a website, or version of it, without requiring users to open a browser.

While these can work well, they aren’t necessarily efficient solutions to the challenges of mobile compatibility. That’s because designing a separate web presence has costs, along with maintenance and hosting. And native apps are nice, but they have to be compatible with lots of different platforms, and continually checked for bugs and security problems.

For most companies, it just makes more sense to have one website, rather than developing and maintaining many different solutions.

The Bottom-Line Benefits of Responsive Websites

Keeping in mind that mobile users now make up the majority on the web, and the significant costs of developing and maintaining mobile-only versions of a website, responsive designs are the obvious solution. They let you create a website that works for every customer, regardless of what device they are using, all without breaking the bank.

As more and more of your customers go mobile, it’s going to be critical that you have layouts, pages, and functionality they can access. Let’s not forget, either, that Google is starting to factor mobile functionality into its search results, meaning that you need to be mobile-friendly if you’re going to be found on the web.

All of these factors point toward the bottom-line efficiency of responsive web designs. Isn’t it time you added a new dimension to your website?

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