One of the most interesting and aggravating things about setting up and executing a digital marketing campaign is figuring out when it’s time to revisit your strategy. Switch things up too soon, and you might give up on some good ideas right before they start showing results. Hang on too long, though, and you could keep pouring time, money, and energy into a course of action that’s never going to pay off.
So how do you know when it’s time to revisit your digital marketing strategy? Here are a few signs you should consider a new direction:
It’s been 6-12 months since you began your digital marketing campaign
A year can fly by when you’re busy running your company, but 12 months is an eternity in the world of digital marketing. For an example of why, just visit our recent post on contextual search and how it’s changing SEO best practices.
If at all possible, you should try to review your digital marketing progress at least two times a year. That way, you can make small adjustments at regular intervals instead of major changes when things aren’t going well. Speaking of which…
It’s been at least a few weeks, and your digital marketing plan just isn’t working
If it’s obvious that things aren’t working (for instance, you’re spending a ton on advertising and aren’t getting any new buyers or subscribers), then your first priority should be to stop the bleeding.
As a general rule, digital marketing campaigns tend to take a little longer to “kick in” than business owners and executives expect. But there’s a fine line between staying patient and watching your marketing budget disappear with nothing to show for it.
You’re about to make a big investment
If you’re about to invest heavily in a new website or web marketing campaign, don’t forget to review your analytics and look for new cost-effective opportunities. Just because you have more to spend doesn’t necessarily mean you’ll want to spend it in the same way you have in the past… or that doubling your budget will necessarily double your results.
When you’re facing any of these circumstances, it doesn’t just make sense to take a closer look at your strategy going forward, but doing so might actually save you lots of time and money.
How sure do you feel that your digital marketing is moving in the right direction? If you aren’t feeling confident, maybe now is the perfect time to contact us for a free consultation and website review.