How to Ready Your Website for a New Year

Is your website ready for 2016?

Often, the holidays are a busy time, both professionally and socially. That’s especially true for business owners and managers, who may be trying to keep up personal commitments while executing big marketing campaigns and wrapping up tax and payroll details.

Sometimes, a side effect of this activity is that a company’s website gets neglected. Or, updates to a website that was already out-of-date get pushed farther and farther down the “to do” list as key personnel turn their attention to other things.

No matter what the specific cause, you’ll undoubtedly want to get the New Year off to a flying start. That means making sure your website is primed and ready for new business. Here are a few steps you can take in December to ensure that business is roaring when you switch over to a fresh calendar:

Update Your Content

Having things like old prices, long-gone employees, and outdated product details on your website can be a nuisance at best… and a big problem for your business at worst. In only takes a few minutes to go through your website and find places where your content needs to be updated, and late December is the perfect time to go through and update any troublesome items one at a time.

Peek at Your Analytics

If you don’t know how many people are coming to your website, where they’re coming from, or which pages they are viewing or exiting from, then it’s going to be hard to improve results in the future. With just a quick look at your web analytics, you can get the information you need to optimize your website for conversions. Make it a priority to take a quick look through the numbers and see what’s happening on your pages.

Switch to Better Hosting

Outside of the web design industry, not a lot of people care about the details of hosting plans. But, for those of us in the know, hosting makes a big difference. With the right hosting package, you can keep your website online and available more often, have your pages load faster, and even affect your search engine rankings. Best of all, upgrading your hosting package will probably cost you very little.

Revise Your Internet Marketing Plan

It’s no secret that Internet marketing changes quickly, and what worked well a year or two ago might not be relevant now. A slow few weeks at the end of the year could give you the perfect opportunity to review your campaigns and objectives, and maybe even to meet with a new web design partner who can help you get better results in the future.

Set 2016 Goals That Go Beyond Sales

As you review your website and Internet marketing plans, you’ll probably make finding new sales your big priority. There’s nothing wrong with that, but remember the website can also be used for things like customer service in recruiting. By adding FAQs, social links, and current job openings, you can strengthen your business in ways that are hard to measure in a balance sheet.

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