In many ways, Google Analytics is like a trendy app you put on your phone: in the beginning, you’re excited to have it and use it every day. But over time, it’s easy to become distracted with other things and forget to check on it at all. But, Google’s free program for web metrics and reporting just might be the best friend you forgot you had. That’s because it’s an enormous resource you can draw on to increase visits, conversions, and sales from your business website. Here are just a few of the things you should love about a Google analytics review:
A Google Analytics Review Gives You a Huge Amount of Analytic Data for Free
It’s hard to think of another piece of software that is so powerful and also available at no cost. Google could probably get away with charging quite a bit for their analytics package, so it only makes sense to take advantage of the fact that you can use it without eating into your marketing budget. If you don’t, you’re essentially giving your competitors a huge advantage over you for no good reason.
It Takes the Guesswork Out of Internet Marketing
Speaking of your marketing budget, how confident are you that you are making the most of your opportunities? By using Google analytics, you can trace visits to your website by source, see which pages and ideas most appeal to your prospects, analyze the performance of landing pages, and gain other key insights. In the process, you can learn who your customers are, where they’re coming from, and what you can do to encourage them to hang around – in other words, to earn more conversions online and maximize the ROI from the time and money you spend on Internet marketing.
Google Analytics Gives You Lots of Detailed Reports and Suggestions
As powerful as Google Analytics is to use “right out of the box,” it also lets you create, save, and view lots of different custom reports. So, if you want to know how a certain part of your website is performing, or where your visitors are going, you can have that information available at your fingertips with the click of a mouse. Reporting can be as simple or complex as you want it to be, see you can always use the view that is most meaningful for your company.
The only catch with Google analytics is that you have to learn how to use it, get familiar with a few key metrics and reports, and then check in on a regular basis. None of this should take you more than a few minutes a week, but you do have to devote the initial time and effort to learning the interface.
Do that once, though, and you’ll have all the intel you need to make your business more profitable, online and off.