Are you one of the hundreds of thousands of small business owners who has successfully skipped over reminders, put fingers in your ears, or buried your head in the sand while web designers like me practically screamed for you to update your website to add mobile functionality? If so, there’s something you should know…
You definitely should not wait any longer. Mobile functionality was already a standard feature for business websites, but it’s becoming even more important this month. To understand why, here are a few things you have to know…
Google is Boosting Mobile Compatibility in Its Search Rankings
Following last year’s “Mobilegeddon,” Google recently announced that it will begin promoting mobile-friendly websites even more heavily in the latest iteration of its search algorithm. That means companies with responsive websites are getting another built-in advantage when it comes to attracting customers online. Given that Google processes more than two billion searches per day, do you really feel comfortable giving that traffic straight to to your competitors?
Google’s Algorithm Change Only Continues an Existing Trend
As I’ve already mentioned, this mobile-friendly search update just carries on with the changes that were in the last mobile-friendly search update. That makes for a pretty clear trend, and a sign that we can expect mobile functionality to factor even more heavily into search results going forward. The longer you wait, the more chance there is you’re going to be left behind.
Mobile Usage is Also Spiking
Although marketers tend to focus on Google, and what it does, the reality is that the world’s largest search engine is just following the world’s most obvious Internet trend. That is, smart phones and tablets are flying off the shelves, meaning there are more mobile users than ever accessing the web (in fact, they now make up a majority online). So, even if you didn’t care about search traffic, you should care about the fact that many of your customers probably want you to have a mobile-friendly web presence.
Upgrading to a Responsive Website Is Good for Conversions
When you put all these factors together, it’s clear that the real reason to upgrade to a mobile-friendly website isn’t because Google wants you too, but because it’s going to help your company be more profitable. Yes, you’ll enjoy a better search engine position, but you’ll also be able to impress actual buyers who visit your website with money to spend. Isn’t that what actually matters?