The point of good search engine optimization is to help search engines understand what your site is about. Search engine “bots” crawl sites all day long, collecting whatever information is available and drawing their own conclusions. It’s good practice to give them...
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How much of your business website traffic originates from Google and the other search engines? Or to think about it another way, what percentage of your new leads or sales would dry up if you suddenly stopped receiving search engine visits? Thinking about these issues...
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For businesses in the hospitality space (including restaurants, bars, and hotels), “reputation management” is a familiar concept. Reputation management is, essentially, the process of shaping public opinion. For many companies, this conjures up visions of giant press...
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In the past, we’ve noted that WordPress templates don’t always offer the value you would expect, despite their low prices. One aspect of the problem that often gets overlooked, however, has to do with the marketability of websites built from templates. Specifically,...
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One of the most vexing things about content marketing is discovering that you have a great idea, but aren’t quite sure how to share it. After all, there are more than a dozen ways you can put your ideas out on the web, each with their own advantages and disadvantages....
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As anyone who loves cars would know, you can’t always tell a lot about a car’s performance simply by looking at it from the outside. Lots of sleek and polished autos are built around underpowered engines. And, you’ll occasionally run into a classic car that seems like...
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