Marketing for Law Firms

Why would someone work with your law firm instead of another one? You have the answer to that question, but your potential clients might not. That’s why developing content is so important to online marketing for law firms. Your pages and blog posts – and to a lesser extent video clips, pictures, and social updates […]

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performance measurement of online marketing

Often, when business owners come to us looking for help with web design and online marketing, it’s because they want “more sales,” “more leads,” or more of something else. We can understand that, and certainly have the tools and expertise to help them. However, we always encourage our clients to think in terms of measurable […]

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Are You Scaring Away Online Prospects?

Are You Scaring Away Online Prospects?

  Brian Jones
May 29, 2018

Whether you are aware of it or not, one simple mistake in your website could be killing conversions and stopping your online marketing campaigns from succeeding. What’s this error we see again and again? Asking prospects to give you too much information all at once. If you offer downloadable information on your website, and it’s […]

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Lots of marketers use pay-per-click advertising (PPC) systems like Google AdWords. And, plenty of them also use search engine optimization (SEO) to attract buyers to their websites. However, in our experience, not enough business owners are using them together. That’s too bad, because you can use paid ads to support organic search in a number […]

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Why Every Marketer Needs An Editorial Calendar

  Brian Jones
March 19, 2018

Have you ever found yourself needing a new blog post or marketing video while at the same time being completely devoid of inspiration? Or, does your content strategy represent a mismatched stream of seemingly unconnected thoughts and ideas? While these might seem to be very different content marketing problems – one has to do with […]

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It’s amazing how, in the world of online marketing and lead generation, so many little issues and stumbling blocks can all be traced back to the same source. For instance, we occasionally see organizations with two seemingly different problems – one group has trouble coming up with new content; the other has lots of content […]

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