Latest Blogs - Marketing Strategy

CES Packing Guide

CES Packing Guide

Our annual trip to CES is fast approaching, so I’m starting to think about packing. The first two years I made the mistake of bringing too much of the wrong things and not enough of the right things. I’ve created this packing guide to help augment what you...

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Gaining Traction for Your Tweets

Gaining Traction for Your Tweets

Twitter campaigns can be complicated; coordination with other tactics, A-B testing, detailed analytics, landing pages, and hypertargeting have historically been difficult to wrangle. Now, as networks like Twitter aim to maximize their ad revenues, they’ve made...

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What’s Like Got To Do With It?

What’s Like Got To Do With It?

I recently read an article on the relaunch of PayPal’s brand. The killer component of this article was at the end, in the form of a comment bait that asks whether people like the new logo. Targeted calls to action to encourage your audience to engage are great,...

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10 Tips for CES Attendees

10 Tips for CES Attendees

A special note for people attending CES in 2018 We just returned from one of our favorite places: the International Consumer Electronics Show in Las Vegas. If you’re planning on attending CES next year (and you really should), here are 10 tips that will help make your...

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10 Tips for CES Exhibitors

10 Tips for CES Exhibitors

We just returned from one of our favorite places: the International Consumer Electronics Show in Las Vegas. We saw some really great products, great booths and great people. We also saw some room for improvement. We offer these tips to CES exhibitors to improve both...

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