Marketing News and Resources for Professional Firms

Digital Ad Buying

How to Make the Most of Retargeting Ads

Retargeting ads bring a new dimension to your pay-per-click advertising campaigns. But, they can also add to the cost of each contact or conversion, which is why they need to be implemented carefully to maximize ROI.

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Digital Ad Buying

Easy Ways to Improve PPC Performance

While the ideas behind PPC are straightforward, the execution requires some careful planning and ongoing optimization. That’s because it’s easy to spend a lot of money on online advertising without getting the right kinds of results.

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