How a time-strapped law firm reinvigorated recruitment and generated client leads

Our client, a 15-person corporate law firm, had a website that had been created ten years ago as a placeholder until the firm could devote time to redeveloping their “real” site. As happens frequently in law firms, there was no additional free time; time is billable and client work always takes priority over marketing. The firm recognized that it needed a better “public face” both for recruitment and to give their clients confidence that they were in good hands. Even though most cases came to the firm through referrals, the firm also needed a stronger digital presence overall so that prospective clients who referred to the firm could check the firm’s credentials online before contacting the firm – as approximately 96% of people looking to qualify a lawyer or law firm will do. 

Our work has increased the firm’s visibility online and grown awareness of their services, without taking billable time from firm attorneys.

Need a marketing roadmap to guide your firm? 

How Large Architecture Firms Can Be Better at Social Media

How Large Architecture Firms Can Be Better at Social Media

Most large architecture firms have a social media presence. Social media is a tool, though, and like any tool, how you use it matters. We find that large architecture firm social media tends to fall into one of these categories: Technically Alive, Barely Breathing...

Why Law Firms Should Be Wary of Legal Marketing Services

Why Law Firms Should Be Wary of Legal Marketing Services

Most law firms are familiar with companies that offer subscription-based “legal marketing services.” For a monthly fee, law firms are promised a website combined with several other services: a listing in a directory, a dedicated page on the vendor’s website,...

Is Your Architectural Products Firm Selling Hamburgers?

Is Your Architectural Products Firm Selling Hamburgers?

We recently spoke with an architectural products and services firm that wanted our help to achieve more sales. Their problems were ones we could solve, but we ran into an issue regarding approach. “You know how McDonald’s does their marketing?” the firm rep asked....