Our client, a 15-person corporate law firm, had a website that had been created ten years ago as a placeholder until the firm could devote time to redeveloping their “real” site. As frequently happens in law firms, there was no additional free time; time is billable and client work always takes priority over marketing. The firm recognized that it needed a better “public face” both for recruitment and to give their clients confidence that they were in good hands. Even though most cases came to the firm through referrals, the firm also needed a stronger digital presence overall so that prospective clients who referred to the firm could check the firm’s credentials online before contacting the firm — as approximately 96% of people looking to qualify a lawyer or law firm will do.
Our work has increased the firm’s visibility online and grown awareness of their services, without taking billable time from firm attorneys.