Marketing Strategy

Vitamin M—Your Dose of Marketing

Vitamin M gives you marketing tips, insights, and information, because the human body can't produce marketing know-how on its own.

Social Media is Serious Business… Are You Taking Advantage?

A decade ago, we noticed there were a lot of business owners and executives who failed to realize just how important search engine optimization was going to be for marketing in every industry. Now, Google processes nearly 5 billion searches per day and companies are doing everything they can to increase their visibility within the […]

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Making Email Marketing Work

Email marketing has come a long way in the past few years, but the improvements have come at a cost. On one hand, you can now reach customers more affordably and reliably than ever before with a good email newsletter. On the other hand, most marketers are seeing their open rates and subscription numbers plummet […]

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To Succeed in Online Marketing Leave Your Ego at the Door

Making sure your ego is in check can help in making strides forward with your marketing efforts and avoid blindspots.

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Is Content Curation a Part of Your Online Marketing Strategy?

Curating and sharing content is a great way to showcase your thinking and build up a dedicated following on social media.

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Why Simple Website Data Isn’t Enough

Looking too simply or broadly at your website data can important trends at bay. In, a data-driven world, it’s important to understand the available tools.

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Does Your Professional Services Business Have Seasons?

Four useful tips for understanding the seasons of a professional services business that can help in planning a marketing and business strategy.

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Using Content to Differentiate Your Law Firm From the Competition

When marketing for law firms, consider what makes your firm unique and why it would be an unique advantage for prospective clients.

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Why Performance Measurement Is an Important Part of Online Marketing

Here are 4 considerations of how attaching performance measurement to your online marketing will help determine how to effectively utilize your budget.

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Why Instagram Has Big Marketing Power for Architects

Architects can help raise awareness of their practice by developing an Instagram following for their work through posts about process and outcomes.

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Are You Capturing Website Visits to Create Sales Opportunities?

Remarketing and retargeting can be valuable tools to follow up with buyers who are interested in your services, but not quite yet ready to buy.

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