Marketing Strategy

Vitamin M—Your Dose of Marketing

Vitamin M gives you marketing tips, insights, and information, because the human body can't produce marketing know-how on its own.

Does Your Website Need Landing Pages or Doorway Pages?

As a marketer, you should be using every legitimate tool at your disposal to attract buyers to your website and turn them into buyers (or at least qualified prospects). But, should you ever consider using doorway pages for SEO and PPC purposes? Because many of our readers might not know the answer to this question […]

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Is Your Website Sales Funnel Broad Enough?

The concept of an online sales funnel is simple enough. To make one work, you simply have to attract visitors to your website, lead them through a series of information-gathering steps, and then finally convince them to make a purchase, sign up for a live consultation, or take some other step. Naturally, there are a […]

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Dental Practices and Online Reputation Management…Why It Matters

Online reputation management – the practice of paying attention to what is being posted about your business online, particularly when it comes to reviews and feedback – is becoming a bigger part of managing any company in our digital world. For dental practices, though, keeping tabs on an online reputation is especially important. That’s because […]

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Does Your Company Have a Consistent Messaging Strategy?

When it comes to marketing messages, a lot of business owners and executives are admittedly following a “make it up as we go” approach. It’s not hard to figure out why – most are feeling overwhelmed when it comes to putting together their online and offline campaigns. With numerous short-term projects and deadlines to see […]

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Social Media is Serious Business… Are You Taking Advantage?

A decade ago, we noticed there were a lot of business owners and executives who failed to realize just how important search engine optimization was going to be for marketing in every industry. Now, Google processes nearly 5 billion searches per day and companies are doing everything they can to increase their visibility within the […]

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Making Email Marketing Work

Email marketing has come a long way in the past few years, but the improvements have come at a cost. On one hand, you can now reach customers more affordably and reliably than ever before with a good email newsletter. On the other hand, most marketers are seeing their open rates and subscription numbers plummet […]

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To Succeed in Online Marketing Leave Your Ego at the Door

Making sure your ego is in check can help in making strides forward with your marketing efforts and avoid blindspots.

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Is Content Curation a Part of Your Online Marketing Strategy?

Curating and sharing content is a great way to showcase your thinking and build up a dedicated following on social media.

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Why Simple Website Data Isn’t Enough

Looking too simply or broadly at your website data can important trends at bay. In, a data-driven world, it’s important to understand the available tools.

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Does Your Professional Services Business Have Seasons?

Four useful tips for understanding the seasons of a professional services business that can help in planning a marketing and business strategy.

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