Our Process

We value true partnerships with our clients. We’re invested in our clients’ success and we approach every engagement with the goal of a long-term relationship. Here’s how we do it.

Strategize

We do a complete audit of your digital presence and meet with your “project stakeholders” – this means anyone who needs to be involved in making decisions or giving approvals. We ask you a lot of questions, including things like what problems you’re trying to solve, what’s working and not working with your current marketing, what your current business challenges are, and where the marketing skills gaps might be if you have an internal team. We also audit your competitors, both the companies you identify and the companies that people might be confusing you with or looking at instead of you.

We use your answers to help craft an initial strategy. We review that together, you ask questions, and we ask more questions.

Using all of this information, we create a strategy that is designed uniquely for you.

Execute

We implement the strategy using a robust suite of marketing services that include content creation, website development, search engine optimization (SEO) and lead generation campaigns.

Measure

Using Marketing Watt, our proprietary software platform that we developed specifically to help clients more clearly understand their marketing data, we track marketing results against your goals. We review progress monthly, but clients have access to their Marketing Watt dashboards and can download reports as needed.

Refine

If the data indicates something isn’t working as well as it could be, we refine our efforts to better support the goals. We may also make revisions if the data shows new opportunities for growth, or if there are changes in your business, your industry, or in the digital marketing landscape (hello, Google algorithm updates).