Our Process

We value true partnerships with our clients. We’re invested in our clients’ success and we approach every engagement with the goal of a long-term relationship. Here's how we do it.

Our Four-Step Process

We do a complete audit of your digital presence and meet with your “project stakeholders” - this means anyone who needs to be involved in making decisions or giving approvals. We ask you a lot of questions, including things like what problems you’re trying to solve, what’s working and not working with your current marketing, what your current business challenges are, and where the marketing skills gaps might be if you have an internal team. We also audit your competitors, both the companies you identify and the companies that people might be confusing you with or looking at instead of you.

We use your answers to help craft an initial strategy. We review that together, you ask questions, and we ask more questions.

Using all of this information, we create a strategy that is designed uniquely for you.

We implement the strategy, so you can focus on your business. 

Using Marketing Watt, our proprietary software platform that we developed specifically to help clients more clearly understand their marketing data, we track marketing results against your goals. We review progress monthly, but clients have access to their Marketing Watt dashboards and can download reports as needed.

If the data indicates something isn’t working as well as it could be, we refine our efforts to better support the goals. We may also make revisions if the data shows new opportunities for growth, or if there are changes in your business, your industry, or in the digital marketing landscape (hello, Google algorithm updates).

Streamlined, Efficient, and Effective

We know the challenges that our clients face in getting hired or specified because we have a 360 view of the building industry that comes with representing different businesses in that industry.

We know that time you spend meeting with us is time you don’t have to spend on other parts of your business. Our process is streamlined to make the most of the time the meetings we do have. We don’t use four documents when we could use one, and we’re not the kind of agency that staffs 12 people to a conference call. We move quickly. We are decisive and we work best with clients who allow for that decisiveness.

Graphicmachine is led by Brian Jones and Patience Jones. Yes, they are married. Our team includes content creators, social media managers, data specialists, and developers. Clients work directly with either Brian or Patience – or both, depending on needs and budget.