As a combination of art, marketing, and technology, it’s probably no surprise that web design is in a constant state of flux. What worked before might not work now, and ideas that were considered cutting-edge just a year or two in the past can be quickly replaced.

In order to stay on top of the latest trends – and give your business an advantage over your competitors online – you have to know which new concepts are important enough to pay attention to, and which ones are fads that will eventually disappear. And even more importantly, you have to make decisions about which new web design and Internet marketing ideas can be used profitably for your specific situation.

With that in mind, we’d like to share with you three web design trends that you’ll see in 2016. We haven’t just picked the newest or most popular developments, however, but the ones that are most likely to make an impact in your bottom line during the coming months:

#1: Retina-Ready Websites

With the next wave of smart phones and tablets hitting the market this holiday shopping season, it’s going to become more and more difficult to find mobile devices that don’t feature “retina-quality” screens with ultra-sharp resolution. Smart companies are taking advantage by including better visuals on responsive websites, so that they can achieve that all-important stunning first impression.

#2: An Emphasis on User Experience

No one likes searching endlessly for information (especially on a small screen), when another good search result is just a click away. That means the emphasis has to be on helping visitors to find what they’re looking for as quickly as possible. Making a priority of user experience, with clean navigation and extensive search capabilities, is a good way to keep potential customers on your pages.

#3: Longer Scrolling

This trend also stems from the growth of mobile usage. By having pages that load and scroll go deeper and deeper, you can give visitors to your website the option of finding what they want without an endless number of clicks. Also, this feature minimizes the amount of data that has to be loaded (and used) to activate any specific piece of content.

Web design is always changing, and it’s a virtual certainty that these new trends will eventually be replaced by other best practices. For the meantime though, you should consider integrating them into your website and Internet marketing efforts. After all, it’s better to be ahead of the curve than it is to find yourself behind the competition.