Almost everyone agrees that content marketing is a great thing. Customers always want to know more. Having great content makes any person or company seem authoritative, and business is easier when buyers are coming to you. The only problem? Coming up with fresh content every week can be really difficult.
As much as business owners and marketers love what they can get from having lots of content, most hate the process of creating it. Luckily, however, there are things you can do to make the job of writing pages, blog posts, and social updates a lot easier.
Here are three of our favorite tried-and-tested pieces of content marketing advice:
#1: Never Start Your Content Marketing Effort With a Blank Page
If you want to empty your mind instantly, open up your favorite word processing software and decide to write a blog post instantly. Most people can’t do their best work under those conditions, and will likely succumb to the kind of brain cramping that’s best-known as “writer’s block.”
To avoid that kind of situation, never start with a blank page. Instead, don’t begin by writing at all. Just jot down a few notes off the top of your head, or begin by typing in a few keywords you know you want to use in your content. Do this for a couple of minutes, and you’ll find that you’re suddenly putting sentences and paragraphs together, even if that wasn’t your original intention.
#2: Work Your Plan Over Time
Another common way to become overwhelmed is by trying to produce lots of articles or ideas at the same time. For most business people, the simple act of creating one blog post can lead to high school flashbacks. Attempting to generate half a dozen at a time can almost trigger a panic attack.
A good goal for someone new to content marketing is producing one new post week. Choose a target like that and stick with it over time, doing just a little bit of writing each day. That way, it doesn’t seem like such a big job, and you’ll develop a habit that’s easy to keep up.
#3: Get Feedback From Customers and Subscribers
Content marketing only works if you have great content to share. And unfortunately, you’re not the one who gets to decide what’s great.
As you write and post new pieces of material, solicit comments and feedback from your customers or subscribers. Let them tell you what’s working, what they want more of, and which topics aren’t as engaging to them. It won’t take long for you to develop a feel for what your audience wants, and that’s when the best results start to show up.
The unfortunate fact about content marketing is that it’s probably going to feel difficult and awkward when you first get started. But, if you can stick with it, amazing things will happen. First, creating content will become a habit that will become more enjoyable (or at least less of a chore). And second, you’ll start to see results in search engine rankings and customer engagement.
So take our advice and approach content marketing the smart way. Once it becomes second nature, you’ll be glad you did.