Despite the fact that virtually every business owner and marketing manager we work with wants to use their website to find more customers, many of them miss out on the most straightforward opportunity they have to actually attract buyers online. That’s because they don’t understand just how important local search engine optimization has become to companies of all sizes.
To give you a sense of what you might be missing out on, here are three reasons local SEO – the art of bringing customers in your geographic area straight to your website through the use of the right search phrases in links – could make a bigger impact in your marketing than you imagine…
#1 Buyers Go Online To Find Local Businesses And Vendors
The businesses clinging to the old models of using coupons and placing ads in print directories are waking up to a harsh reality: when buyers want to find a local business, they no longer flip pages, they turn to Google or a voice-assisted search option on the phone or tablet.
That trend began years ago, and it didn’t take long for Google’s engineers to notice that more than a quarter of all searches were for local businesses. Since then, it’s only increased, to the point that more people turn to the Internet for products and services in their own neighborhoods than they do any other resource.
#2 Mobile Computing Is Making Local Marketing More Important
As we noted already, mobile computing and the local search go hand-in-hand. That’s because buyers often look for restaurants, products, and vendors while they are on the go. In addition, more than half of all web traffic now originates from mobile devices, so it was inevitable that people would start using phones and tablets to look up companies and search reviews.
At the same time, social networks like Facebook are making it easier than ever for people to share their impressions about the local businesses they visit all the time. And when they do, they often share them in the moment on a mobile device.
#3 Local SEO Is Fast And Cost-Effective
If you weren’t persuaded to look at local search engine optimization already, there’s one more benefit you should keep in mind: compared to other Internet marketing tactics and strategies, local SEO is extremely cost-effective. It doesn’t take a lot to start drawing web visits from your own area, and the improvements you make to your website can begin paying off almost immediately.
If you’re one of the thousands of business owners or managers who has fallen behind your competitors in the area of local search, now is the time to start catching up. Why not call or email a member of our team today to see how easy and affordable it is to ensure buyers in your neighborhood confine your business when they turn to Google, Siri, or another online resource?
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