Transit advocacy and education organization the Kansas City Regional Transit Alliance needed to expand its audience and engage younger members. We created a modern brand that references both traditional transit motifs and KCRTA’s place in the center of transit initiatives. We designed and programmed a new responsive website that makes it possible for members to access the site while on the go. A “chalkboard” background ties back to KCRTA’s educational mission and the linear graphics mirror the city streets.
An immersive video creates the experience of riding the forthcoming streetcar and reinforces KCRTA’s mission as forward-thinking transit advocates.